Maxxing - Campaign management
The CAMPAIGN MANAGEMENT module allows Marketers to:
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Design campaigns using segmentation information or by targeting customers based on different criteria
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Select the campaign touch-points used to deliver the offers (mailings, coupons, mobile phones, mail-shots, checkout, website)
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Measure campaign effectiveness after execution
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Analyse coupon redemption results
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Calculate campaign results
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Design more relevant offers by analysing sales and customer data
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Participate in the elaboration and follow-up of the Marketing budget
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Find the most suitable moment to launch the offers
For more information, feel free to contact us.