Maxxing - Campaign management

Customer segmenting and targeting The CAMPAIGN MANAGEMENT module allows Marketers to:
  • Design campaigns using segmentation information or by targeting customers based on different criteria
  • Select the campaign touchpoints used to deliver the offers (mailings, coupons, mobile phones, mailshots, checkout, website)
  • Measure campaign effectiveness after execution
  • Analyze coupon redemption results
  • Calculate campaign results
  • Design more relevant offers by analyzing sales and customer data
  • Participate in the elaboration and follow-up of the Marketing budget
  • Find the most suitable moment to launch the offers



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