Maxxing - Customer Account Management

Managing customer data

The ACCOUNT MANAGEMENT component allows marketers to:

• Create, delete, merge and split customer accounts, household accounts, and loyalty cards

• Manage the customer’s personal information and preferences

• Track purchases and transactions on the customer’s account (made available to the call centre and customer-dedicated website)

This information can also be used by the TARGETING component.

For more informarion, feel free to contact us.