Maxxing - Campaign management

Customer segmenting and targetingThe CAMPAIGN MANAGEMENT module allows Marketers to:
  • Design campaigns using segmentation information or by targeting customers based on different criteria

  • Select the campaign touch-points used to deliver the offers (mailings, coupons, mobile phones, mail-shots, checkout, website)

  • Measure campaign effectiveness after execution

  • Analyse coupon redemption results

  • Calculate campaign results

  • Design more relevant offers by analysing sales and customer data

  • Participate in the elaboration and follow-up of the Marketing budget

  • Find the most suitable moment to launch the offers

For more information, feel free to contact us.